Everyone has systems that they follow religiously. For us, one of those systems that we follow and recommend to all of our clients is responding to customer reviews. You’ve heard the saying “you never get a second chance to make a first impression” and that is exactly why we are going to #preach on this for the next 800 words or so.
We live in an age where one of the first instincts of a consumer is to look at reviews before considering working with a business or going somewhere. Most times, a potential customer or client will Google your business to get to your website, and the reviews are the first thing that they see. So, like the saying we mentioned before, some might go as far to say your Google reviews are the first impression that potential clients get. As a business owner, you naturally want your product or service to be viewed as credible, legitimate, and a positive experience. As an added perk, your Google reviews have a big impact on your SEO health (this blog will tell you why).
Which reviews should you respond to you ask? All of them! Good and bad, positive and negative,
and
. So, that brings up a good question. What do you do when you get a bad review on Google?