It’s safe to say that this tool has infiltrated many aspects of our daily lives, and this is precisely what makes it so advantageous for small businesses. Becoming active on social media as a business is one of the best ways to interact your audience through something they use daily. It’s much easier to build trust with potential and current clients when you’ve made a good impression online. People often make snap judgments on whether or not a business is trustworthy based on their online presence. A potential client is likely to skip across a business if their social media accounts are sitting idle (btw, this is proven)! If you post frequently, they will feel at ease knowing your business can be reached if there were ever a problem. You will also look like you’re in business. For example, think of you Facebook page as your storefront window (if you don’t have a storefront, just imaging you do). If a potential customer is walking by and the lights are shut off, the store is basically empty, and they can’t see anyone, they’re probably not going to want to walk in and you won’t look open, would you? Aside from this, your number of followers, frequency of posts, quality of reviews, and how your business interacts with others are all things that clients consider.
