5 Tips for Starting Your Digital Marketing Strategy Now
For businesses who haven’t yet gotten the hang of digital marketing, developing a strategy can seem overwhelming. After all, it’s more important than ever to make sure your digital presence is the best that it can be. It helps you reach and retain a solid customer base now and, in the years to come. Let is go over 5 steps you can take to ensure your businesses strategy for digital marketing is as organized and efficient as possible.
Pick a Date
The very first thing you will want to do when planning a digital marketing strategy is to put a begin date on your calendar. The real secret to this is that you have to stick to it. No excuses. No if, ands, or buts. Pick a realistic date in the near future. Anywhere from one month to six months ahead of time where you will start your consistent (key word) digital marketing campaign. As you will find in the coming months, consistency is key when it comes to getting steady results from your efforts in digital marketing regardless of the industry that your business is in.
Figure Out Your Target Market
Now that you’ve chosen a date, it’s important to figure out your target market. You can come up with an idea of your target marketing by asking yourself questions about your business. Whose attention do you want to get? Who do you want to reach? Who has already interacted with your brand in a positive fashion? Are there any markets you want to actively avoid? If you already have your Google Analytics set up, review those metrics and it will tell you your target market. Here’s a helpful how-to article from Google on that subject.
Tidy Up Your Branding
Tidy up your branding. Branding gives consumers a mental image of your business. The biggest challenge with branding is being able to convey your mission simply and quickly. One main goal should be to tell potential customers what you’re all about. Ask yourself these questions: Is your logo up to date? If not, think about revamping an element or changing the design if needed. You don’t have to completely redesign the whole thing, just update what’s needed. Do you have a clear mission and vision? Think about a tagline that summarizes the goals of your company and the image you want to convey. What is your tagline? Will the target market you’ve envisioned respond to this tagline? This part can be a fun creative process so don’t put too much pressure on it!
Choose Your Outlets
There are a lot of social media outlets out there, but you don’t necessarily have to be on all of them to reach your target market. Narrow it down and fully commit to being consistent on one or two to start. Even if it’s just committing to posting once a week, do that. At least you’re getting it started. After 3 weeks reevaluate if you can swing posting more. If so, adjust. Make sure to update your profile photo, cover photo, and company information asap.
Hire the Right Company
When you’re ready to enlist outside help for your digital marketing, make sure you hire the right company. An experienced digital marketing professional brings invaluable expertise to your business. Before you hire anybody for the job, you will want to think about things like: How big is your brand? Could you see yourself working with constraints that might come with an out of state company? Do you need an account manager? Do you require in-person meetings to accurately communicate your needs? What does their accountability look like?
Remember, the purpose of these steps is to start you on your journey to a solid digital marketing strategy. Take baby steps if you have to. The goal is to get started. Your company will be a force to reckon with in no time!