Should Your Company Invest in Video?
It seems like photos rule the world these days. If we’re not documenting our every move and catching every photo op, then what’s the point. As a business, to really distinguish yourself from another business, you have so show the world what makes you different. Some businesses do the same exact thing, but that doesn’t mean they deliver the same product. Why? Because of the people. The people behind a business is what makes the difference.
Businesses on social media are more creative than ever with both photos and videos. Video content is extremely important for many reasons. One reason we are going to concentrate on in this blog, is the voices and faces that come through the video.
Why has video become such an important tool in modern marketing? The answer is simple. Businesses have found that videos are an effective tool for promoting brand awareness and building trust with audiences. It’s a wonderful tool to incorporate in your digital marketing strategy. It also increases engagement and traffic which is the primary goal of social media.
People Are Watching More Social Media Videos
Social media has made continued advancement into the use of video media as a means to attract consumers and clients. In fact, Facebook users now watch over 100 million hours of daily video. Let’s just hope that blue-light filtering glasses actually do what they claim because that’s a lot of screen time. 💻
One of the reasons people are watching more videos on social media is due to the fact that social platforms are actively promoting it to their users. Videos work because it’s easier to listen to someone talk rather than read and it’s more entertaining. Don’t get me wrong, there’s nothing better than the perfect Instagram photo, but in comparison, video has a lot of pros.
Facebook, Instagram, Twitter, and Snapchat have all added video features to encourage publication and watching. Facebook has also introduced the use of midroll ads, similar to YouTube. They share the proceeds with the publisher and this ad revenue is a big part of the reason why Facebook started boosting video content on their site.
What does this mean for you?
It used to be that video was cutting edge marketing. Nowadays, it’s considered a standard asset for content marketing campaigns. People have begun to look for and expect video content and businesses have found it to be a good investment.
Wyzowl’s State of Video Marketing Survey states that 83% of video marketers say video gives them a good ROI, and 79% of consumers stated that a brand’s video has convinced them to buy a piece of software or an app.
It’s no doubt that with the addition of new video platforms like Tik Tok, video content won’t be disappearing anytime in the near future. With the advancement in social media’s approach to video content, we can expect it to become even more prevalent as a marketing tool.
How can you create marketing videos?
Making videos does not require thousands of dollars or professional actors. With a good script and some inexpensive recording equipment, you can create your own videos. In fact, you can even create marketing videos using PowerPoint animations.
A marketing video can be as simple as a screencast presentation or a video testimonial. Don’t be afraid to turn that camera view around and have a conversation with your audience! You could also ask an employee or a trusted customer to record a statement about your service or product. You can use inexpensive software, like Camtasia, to edit the footage and add slides with your branding.
Here are tips for making a good video:
● Know your audience and make sure you have a script that addresses their needs.
● Make sure your live videos are professional yet natural- no shaky images, not a lot of loud background noise, etc.
● Make use of company graphics for consistent branding.
● Optimize them for each platform (YouTube, Facebook, etc) and size everything properly.
Make sure you use your videos in a variety of ways, so you get the best return on your investment. You can add them to your social channels, create YouTube channels, and embed them on your site. You can even use them in email marketing.
If you need help integrating your marketing videos into a content marketing strategy, don’t hesitate to call us. Inque Media helps local businesses increase their digital footprint through content and advertising.
Natalie Thibault
Owner of Inque Media
