May 8, 2019

Website Trends

We know what you’re thinking, “GREAT…now I have to keep up with website trends too?!”. It’s hard enough to keep up with what decade is back in style for clothes. Or what cars are cool nowadays (although some might say this never changes). Point is, it’s not easy keeping up with what’s #trending. We get it.

Think of it this way. It’s not necessarily keeping up with what looks good, it’s about offering the best experience to current and potential customers.

Website Accessibility and Aesthetic

If you aren’t updating your website and staying on top of these trends, the website will not do a few key things you want it to. One of those being accessible to users. If you could have a website that is accessible to people you want to reach, you would wouldn’t you? Secondly, it also won’t be aesthetically pleasing as your competitors websites. Not only do you want your site to look professional, you want to be better than your competitors. These days, it’s not enough to just KNOW you’re the best. Let your website represent the pure confidence you have as a true professional. This could certainly be what ensures you continue to gain customers through your website.

Why Your Website Needs Work

If you’re somebody who has paid attention to the digital landscape in the past five years, this isn’t news to you. In fact, web design trends seem to change every two years or so. We know this can be pretty intimidating to think about, especially if you’re not someone who is technologically savvy. So, if you haven’t done the work to update your website and stay on top of the latest trends within the past couple of years, chances are there is some work that needs to be done. If you feel confused, you’re not alone. Don’t worry! There’s one aspect of your website that will always be trending, and that’s your content. We’re here to talk about the different aspects of content on your website and why you’re going to want to pay more attention to it.

Website Content Trends

If you’re somebody who has paid attention to the digital landscape in the past five years, you know that the web design trends are changing. In fact, web design trends seem to change every two years or so. We know this can be pretty intimidating to think about, especially if you’re not someone who is technologically savvy. So, if you haven’t done the work to update your website and stay on top of the latest trends within the past couple of years, chances are there is some work that needs to be done. If you feel confused, you’re not alone. Don’t worry! There’s one aspect of your website that will always be trending, and that’s your content. We’re here to talk about the different aspects of content on your website and why you’re going to want to pay more attention to it.

When we talk about website content, what do we mean exactly? Website content can come in many different forms. The most common forms of website content include words on the pages, videos, photographs, and blogs. No matter the source of content, it’s important that it is custom and high quality. Using duplicate content or pagarization can come with heavy penalizations from popular search engines like Google. This means your site ranking will suffer heavily if the content isn’t custom or high quality.

As social media and other website platforms become more advanced, it’s important to keep up with that too! Integrating these types of trends into your business plan will ensure that your website is fresh and relevant. Think about your social channels as platforms that facilitate the sharing of your awesome website content.

Take Advantage of Growing Trends

As time goes on, there is increasing opportunity to take advantage of trends. This is part of the reason why it’s so important to make sure you have the right people on your team helping you with your website and social media. After all, consumers eyes get used to seeing one thing. So when the next best thing comes, they get excited to experience it and try it out before it comes mainstream. You can see why taking advantage of the latest trends will bring more traffic and conversions to your business!

Remember, making an effort to pay attention to the current trends in web design will give you an accurate idea of where your industry is heading. It’s so much easier to stay on top of the game when your website reflects the current industry web design trends. Remember, we’re not saying this is easy, but we are saying you’re not alone. If you’d like someone to help you review your industries latest website trends, well, that’s one of our favorite things to do!

Natalie Thibault

Owner of Inque Media

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Natalie Thibault

Owner of Inque Media