What You Should Know About Facebook Pixel

I’m sure you’ve heard about the Facebook Pixel by now, but if not, no worries, we’ll tell you all about it! 🙂 👍🏻

The Facebook Pixel is a piece of code embedded in a website. Its purpose is to link a visitor’s behavior to their Facebook profile. Essentially, the Pixel allows ads to target a specific audience based on their online actions. Pretty cool, right?

Communication of data allows Facebook Pixel to track the actions of individuals when they return to the website as well. This makes it an extremely effective tool for marketers as ads can be shown to those most likely to take action. If you’re having a hard time understanding Facebook Pixel, here’s what you need to know.

Benefits Of Facebook Pixel

Social media is a powerful tool for marketers, and Facebook Pixel one tool that carries several benefits to users. Primarily, it helps increase your sales by pointing the right people to your products. While Pixel basically records the actions taken on different websites, there’s a little more to it than that. After recording user data, it assigns each user to a specific target group that can be accessed later on.

Have you ever wondered why you could search for sunglasses, and then log into Facebook and see a bunch of ads for what you just searched? Targeted ads play a big role in marketing. Facebook Pixel makes targeted ads a little more targeted.

The parameters for how different company’s Pixel works are unknown. For instance, different ads might come up depending on whether you put a product in your cart and which one. Your geographical location could affect certain ads and how many times you visit a certain site could also have a bearing on which ads show up. That aside, the core function of Facebook Pixel remains the same.

  • A shopper visits an online store and views products
  • Facebook Pixel takes note of which products are viewed
  • Data is synced with Facebook cookies and flags the user account as fitting into a specific target group
  • This data presents specific ads to users when they hop back on Facebook depending on which target group they’re in

How To Get Started

Using Facebook Pixel is incredibly easy. If you want to utilize this tool, here’s what you need to know!


Installation is easy. You can set up Facebook Pixel code in the header of your website so that visitors who can action will be recorded. To install Pixel, you need to:

  • Create and name your Facebook Pixel
  • Click the option to manually install
  • Copy the generated Pixel code to your website
  • Check pixel activity in events manager

That’s it. It’s as simple as copying and pasting some code generated from Facebook. After installation, you’ll have the opportunity to track user data as well.


Pixel data will be displayed inside your ads manager. If Facebook Pixel has been correctly installed, you’ll be able to use relevant data that’s been collected and stored as users visit your website. If you’re having trouble viewing data it’s possible that the code was incorrectly placed on your site.

Some people think that it’s a violation of privacy, and although we totally get that, we encourage everyone to use it properly. Most of the time, marketers can’t ACTUALLY view the information of website visitors Facebook only stores this data to be used incognito. 

While Pixel may seem complicated at first, it’s quite simple. Its ability to target specific audiences with ads for your product makes it a great tool for digital marketing. Download Facebook Pixel today and take your online presence to the next level!

Let Us Help!

We can help you figure out what your goals are and it’s a fun process so contact us if we can help with your reporting needs!

Picture of Natalie Thibault

Natalie Thibault

Owner of Inque Media

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Picture of Natalie Thibault

Natalie Thibault

Owner of Inque Media

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