5 Tips On Writing CTA’s For Your Social Media Posts
A good CTA (call to action) is an excellent way to drive more traffic to your website and get your visitors to take actions like making purchases or signing up for email chains. Used effectively, CTA’s will help your company grow by not just increasing your presence, but by giving people the option to do something about that presence.
However, CTA’s don’t always come naturally to people. For such an important aspect of business growth, it’s necessary to understand how to write an effective call to action that will work its way into the hearts of your target audience. Here are 5 tips on writing CTA’s for your social media posts.
What Is A CTA?
Before looking at how to write a CTA for social media, it’s important to make sure you fully understand what a call to action is and how it can help your business. Your call to action identifies what you want your consumers to do, and then “calls” them to take that action.
Think about what you want your target audience to do. Do you want them to make a purchase? Do you want them to sign up for a free trial? Download a PDF? Depending on what you want your consumers to do, your call to action will look different.
For example, an asphalt paving company wanting to get someone to call for a free estimate might consider a call to action along the lines of:
“The longer you wait to call, the worse your driveway will be. Don’t hesitate, contact us today for a free estimate!” (including a link to the estimate landing page)
A CTA is a short and simple option for consumers to take action on what they have read or watched. This makes them extremely effective when converting leads, and social media is one of the best places to accomplish that.
5 Tips On Writing CTA’s For Your Social Media Posts
As with any call to action, when writing one for social media you need to determine your goal. What do you want your social media followers to do? Do you want them to share a post? Visit your website? Your goal will affect your CTA. However, here are 5 general tips that will help you write a more effective CTA.
1. Use Strong Action Words
People don’t tend to follow general suggestions. “Shop our website now!” has a stronger tone than “We might have what you need”. Use strong words that will compel the user to take action rather than simply suggesting you might be able to help them.
2. Display A Sense Of Urgency
People are procrastinators by nature, and will likely think they can always come back to do something later. Your CTA should convince them that now is the time for action. “Don’t miss our 24-hour sale” or “Sign up today and get 20% off your next purchase” are great ways to sway your target audience towards immediate action.
3. Show The Benefit
No matter how authoritative your CTA is, no one will pay attention unless they know it will benefit them. Include an example of the benefits for your customers. Combining a sense of urgency and the benefits, a CTA for a mattress company might look something like this: “So don’t hesitate! Take advantage of our 24-hour sale now and begin experiencing a deeper more restful sleep that will have you waking up refreshed and ready for the new day!”
4. Include Links
This is one of the biggest mistakes you can make as a business owner regarding your CTA. Your call to action should make it as easy as possible for a consumer to take that action. Imagine seeing a CTA and being swayed to buy a product, but there’s no link to the website or product. How are you supposed to take action? Always include a link to the page where action can be taken to make it as simple and easy as possible for the consumer.
5. Be Consistent With Your Brand
While your CTA’s should be clever and well thought out, they shouldn’t differ from the overall tone of your brand. For instance, a legal firm probably wouldn’t say, “Don’t wait, don’t hesitate, call us today and we’ll help you litigate!” Because even though that’s awesome, it doesn’t match the serious tone of most law firms.
Identify the overall tone of your business brand, and let that be the same tone that you use in your CTA’s.
While this list isn’t exhaustive, it is a great start for any CTA you write for a social media post. However, if you’re having trouble coming up with CTA’s, or have more questions on the subject, reach out to an expert in the field today for help making your business better through the power of social media!
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Natalie Thibault
Owner of Inque Media
