Engaging Customers Through Social Media
If you’ve been on social media for at least 5 years, you know that it used to be so much easier to get a normal engagement, especially as a business. Social media has changed so much and is more difficult now more than ever to beat the algorithm and get people to see your posts! It’s still a great resource for businesses. It’s honestly one of the most powerful tools you can use to help your business. Posting consistently on social media is just as important as advertising but you need both if you want your accounts to grow. Here’s why posting is important:
Because it allows you to:
- Let your followers know that you’re active and available to answer questions
- Keep followers aware of recent developments in your industry
- Showcase the best of your company’s culture
Posting regularly is a must!
Here’s why advertising is important:
- It allows you to reach an audience you wouldn’t have with your organic posts
- It gives your reach a boost
- It allows your business to take different angles to see what works best for your growth and sales.
Why Are Social Media Postings Important?
Around 79% of the US population uses some form of social media. This makes the platforms such as Facebook, Instagram, and Twitter great avenues to reach your client base. Engaging customers through social media can be awkward if you’re not used to it, but practice these few tips and you’ll be a pro in no time!
Be Conversational
It’s important to be genuine and conversational when communicating with your customers. When you speak with a client through social media, you should be professional, but also friendly. People enjoy building relationships, and the business world is no exception.
Speaking with your customers in a way that shows you genuinely want to help them is a great way to secure their loyalty long-term. Your clients can tell when you’re being insincere or robotic. You should also try to make the conversation two-way. Listen to what they have to say, and then respond. Check those DM’s! You’d be surprised to find out how many people generate business from a simple Instagram message.
Depending on which media platform your company utilizes, be familiar with the best time to engage with customers. We can tell you what days and times work best for us, but this is where you should really look at your insights to find out the best times for you and your business. Try posting on all days and times to test what works best consistently. One of our best days is Sunday evening if you want to try that out first!
Reply To Comments, Questions, And Concerns
Nothing makes a customer feel so insignificant as when they’re ignored. Although it may seem tedious, try to respond to each question, comment, and concern as promptly as possible. Whether they post a complaint or compliment, let them know you appreciate their time.
Do everything you can to make their experience a positive one. Studies show that 71% of consumers who have a positive experience with a company via social media are more likely to recommend that company to others.
Show Appreciation
Appreciation goes a long way in building a long-term client base. Regular posts or giveaways letting your followers know you appreciate them makes them feel like they are making a difference. This encourages your clients to continue supporting you over another business. A little thanks goes a long way in keeping your clients around.
Network With Other Businesses
Social media is a great platform to engage other businesses! From finding project partners to learning from someone who’s been where you are, social media is a treasure trove of information and possibilities.
It’s also a great way to show those businesses what you have to offer them. This makes social media not just an avenue to communicate with clients but to find new clients. Make sure you take regular time not just to reach out to customers, but to other businesses as well.
Social Media Advertising
If you’d like to learn more about social media advertising and how it can help your company grow online. Let us know. You can send us a message or reach us through our website!
Natalie Thibault
Owner of Inque Media
