Tips On How To Utilize Facebook For Small Businesses
Don’t you just love social media? Whether you love a good TikTok dance, or enjoy scrolling the Gram, it’s there for you when you want it! You can use it as a way to learn new recipes (can we hear you say banana bread 🍌 🍞), or as a business owner scouting new prospects. Either way, it has endless possibilities and everyone has their own way of using it!
For us, during the workday, social media is a great avenue for small business growth. Utilizing different media platforms allows you to reach new clients with your products or service across different platforms. Facebook is an excellent platform for small businesses and we’ll tell you why we think this. There are several ways that you can use this media platform to help your company grow in name and recognition. Here are some tips for beginners on how to utilize Facebook for small businesses and what steps to take when you’re starting out!
Create A Page
This may seem obvious, but it’s important to understand WHY your business needs its own page. Be sure to create a business page for your company rather than simply using your personal profile. A business needs to appear professional so creating a special page for this is a must. A business page is different from a personal profile. In that instead of accepting sending friend requests, other users will be able to “like” and “follow” your page. You’ll also be able to advertise if you choose with your business profile. Be sure to include as much relevant information in your profile as you can. The more professional it looks, the more seriously people will take it. By ‘professional’ we don’t mean you have to be standard by any means. Feel free to implement something creative and funny if you want! Also just because you have a business profile doesn’t mean you can’t tie in some of your personal life if that’s how your brand works. We have lots of ideas for this.
Post Regular Content
Once you’ve created a business page, you’ll need to post regular content. After all, your followers need a reason to visit your page. Start out by writing a list of topics you’d like to share or write on. Organize these into a schedule, either weekly or monthly, so you know ahead of time what content you’ll be producing. Then, set regular times to publish your content. Consider sharing products or posts daily, with a blog post like an article once a week. Regardless of how often you post, make sure it’s something useful. No one wants to visit a page cluttered with irrelevant topics. Even if it means posting less often, make it beneficial for a user to visit your page.
Promote Your Page
No matter how good your page and posts are, most people won’t magically show up. You need to promote your content to help establish a following. You can promote your page at no cost by sending invites to customers through Facebook. This lets them know you’re on a new platform and have information to share. Other ways to promote your page would be including a link at the bottom of your email, or at the top of your website’s homepage. You can also share a link on your personal page or other media platforms, but do this sparingly. People tend to get annoyed with excessive posts about business pages.
Communicate With Your Followers
Your business Facebook page is a great place to interact with your followers and clients. Check comments regularly to see what concerns or questions your followers may have. Then, respond. As a small business one of your greatest assets will be your personal connections with clients. Responding to clients, even with something like “Thank you for your feedback!” Can go a long way to make a client feel valued and appreciated. Remember, Facebook is a social media platform, so be social! Engage your followers and stay reachable. This may take some extra time but always pays off in the long run.
Consider Using Facebook Ads
Even if you have an excellent business page, post regular content, and engage your followers, sometimes you’ll still struggle to create organic traffic. If this is the case, consider using Facebook ads. This allows you to select your target audience and Facebook will show them ads for your company. You can select this audience by age, gender, location, whether or not they follow you, etc. it’s very customizable and effective in keeping your business before the eyes of the world.
Let Us Help You!
If you need help with creating a social media strategy, don’t hesitate to contact us. We truly give our clients strategies that suit their needs and makes them stand out. Inque Media helps local businesses increase their digital footprint through content and advertising.
Natalie Thibault
Owner of Inque Media
